Online video - How did it all start?

Video on the internet’s come a hell of long way, in fact in recent years its pretty much shaped the world wide web as we know it. 

Driven primarily by super fast broadband combined with the proliferation of high definition smartphones and tablets the age of ‘video marketing’ has firmly taken hold. Big brands now make good use of the benefits that video provide, notably the huge volumes of traffic - Youtube itself receives more than a billion unique visits every month - that’s more than Yahoo, Bing and Ask combined.

So where did it all start?… 

… Well for starters it began a little earlier than we may realise, in the early to mid 90’s two particular videos “The Spirit Of Christmas” made by South Park creators Trey Parker and Matt Stone made major steps in paving the way for today’s industry - the videos were shared among colleagues at LucasArts and FOX Broadcasting initially on VHS tape and later by email having been converted, they were then, and most notably posted online, gaining the attention of Comedy Central and becoming the precursors to the hit series… Enjoy…

Look out for our next post on the history of video marketing on YouTube.

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